Lokah Lab Brand Identity
Lokah Lab provides support for mums, through mindfulness, nutrition and movement, working closely with mothers from LBGT communities and charities. They needed a rebrand that positioned themselves beyond the self-care message of their competitors with a more spiritual aspect that was approachable and most importantly empowering.
Inspired by the warmth and intimacy of human connection and elements of nature, Lokah Lab’s visual identity comprises of imperfect organic curves and warm earthy tones. The sun and moon symbolism of the logo encapsulates the ethos of Lokah Lab. The moon is a symbol of powerful feminine energy and the sun rays represent the clarity Amanda and Rachel hope to bring mothers through the resources and tools they provide.
