Ballantines True Music Pledge Campaign
Visual identity for Ballantine’s initiative on on the current state of play and future of diversity and inclusion in global music culture. The look and feel of the report was also rolled out to social channels.
I wanted the report to have an analogue style look and feel reminiscent of 90s street nostalgia, using colour and gradients purposefully to create dynamism and energy. Ballantine’s Chevron logo was utilised in creative ways via patterns and stencils for brand recognition.
